Arts and media

Alongside my performing career, I have developed and produced international television, opera, cultural, and city-branding projects, leading approximately 300 stage, media, cultural, and cross-sector initiatives within diverse international artistic and organisational frameworks.

Andreas Z. Magony
Andreas Z. Magony

Cultural Bridge

In this capacity, I have worked in the field of cultural diplomacy, contributing to the international representation of Hungarian culture while also bringing international cultural projects, artists, and productions to Hungary through television programmes, concert productions, and cross-cultural initiatives.
 
The Welcome to Hungary  CEE Magazine was an iconic English-language television programme with an economic focus, broadcast throughout the United States and Canada.
 
My work has also included supporting the development of opera performance initiatives in Liverpool and promoting Hungarian composers in the United States, with particular emphasis on enhancing the international recognition of Ferenc Erkel and the Hungarian operatic tradition.
 
Long-term collaborations with television channels in Hungary, the United States, and Canada included economic and cultural magazine programmes, documentaries, and concert productions.
Andreas Z. Magony

Italianate lyricism

As a performer, I have appeared in concerts and operatic productions at major venues including New York, Chicago, Miami, Toronto, Munich, Cologne, Liverpool, and Budapest. My repertoire is rooted in the lyric-spinto tenor tradition and includes operatic and concert literature, as well as Neapolitan song repertoire. Selected operatic roles include Rodolfo (La Bohème – Puccini), Pinkerton (Madama Butterfly – Puccini), Cavaradossi (Tosca – Puccini), Manrico (Il Trovatore – Verdi), Ottó and the title role in Bánk bán (Erkel), the Italian Singer (Der Rosenkavalier – Richard Strauss), and Malcolm (Macbeth – Verdi), among others within a broader repertoire.

Andreas Z. Magony

Starting with Legends

In 1990, I produced a documentary on President Árpád Göncz’s private visit to the US, including his meeting with President George H. W. Bush. It aired on Hungarian public television (M1). I was one of the pioneers in establishing private television production office in post-transition Hungary.  "Welcome to Hungary," an English-language magazine show, was launched in the U.S. and was later broadcast throughout North America and internationally. From 1990 to 1997, our team interviewed over 150 international figures, such as Henry Kissinger, Yitzhak Rabin, Shimon Peres, Sylvester Stallone, and Edward Teller. I also worked with Metropolitan Opera tenor Gábor Carelli, my mentor, on the documentary Il Tenore – Beniamino Gigli, which aired on PBS, NBC, and MTV Hungary.

UniquE Stage Productions

Theatre - Open Air - Stadium

theatre opera media leader consultant Liverpool New York Budapest
Andreas Z. Magony

Around the World

From the very beginning, I have been committed to striving for excellence in my work. The aim is to craft unique and immersive experiences for the public. I am especially delighted to team up not only with legendary, long-established singers, but also with acclaimed members of the younger generation of musicians, joining on the stage - whether in intimate chamber music settings or in stadium concerts. These productions continue to sell out and achieve success in many parts of the world. 

International Network

Andreas Z. Magony

Usa

europe

asia

The success of the productions lies in a commitment to serving audiences with high-quality artistic and cultural content. Programmes planned through 2028 will be presented in numerous locations worldwide, further strengthening international cultural cooperation and the global representation of cultural values.
Andreas Z. Magony
The new opera star generation

The Voices!

In 2012, together with my business partner Gyula Mesterházy, I co-founded The Voices!, an international classical music platform that showcases emerging opera singers from across Europe and the United Kingdom. Notable artists presented include Ștefan Pop, Solomon Howard, Mariangela Sicilia, René Barbera, Xabier Anduaga, Sabina Puértolas, and Yunpeng Wang. Artists have achieved success at prestigious venues such as the Opéra National de Paris, the Royal Opera House, the Vienna State Opera, Teatro alla Scala, and the Metropolitan Opera.
 
The Voices! concerts' premiere has drawn nearly 10,000 attendees annually to Széchenyi Square (Győr), making it one of Central Europe’s most significant open-air classical music events. The productions have also been broadcast on Hungarian National Television. Coming your way in summer 2026.

PRESENT ON THE GLOBAL MARKET

Liverpool

New York

Budapest

Tokyo

Bejging

Cleveland

Toronto

Los Angeles

Paris

Tallinn

Vienna

Miami

Andreas Z. Magony
My production work includes collaborations with internationally renowned artists such as Plácido Domingo, José Carreras, José Cura, and Oscar-winning composer Gustavo Santaolalla, as well as leading international opera institutions and festival platforms. I am a co-founder of the Opera Four Seasons in Liverpool, which became a major success.
I also took a leading role in the Pécs 2010 European Capital of Culture programme. The project attracted world-renowned performers and leading business figures, helping Hungary strengthen its position as an emerging European cultural hub.
 

From 2004 onwards, through our team’s strategic communications work, the visibility of the Operalia World Competition grew significantly year by year. In 2008, together with my business partner Márton Kovács, I secured the rights for Hungary to host the competition. The jury included executives from leading opera houses, and the competition helped launch artists such as Angel Blue of the Metropolitan Opera.

Andreas Z. Magony

In recognition of Hungarian cultural events, the University of Pécs awarded honorary doctorates to José Carreras in 2007 and Plácido Domingo in 2016. Additional international projects include the LA Opera production of "Bánk bán," which was developed over several years and supported by the board. The patronage circle for this project includes former governor George Pataki, Nobel laureate George Oláh, Ambassador Donald Blinken, and Georg von Habsburg.

Additional highlights include the 2020 opening ceremony of the Szent Gellért Fórum. As managing partner of GuliAnd Co., I have collaborated with the Astana Opera Company on major European concert productions and have staged numerous opera productions, including La Traviata featuring artists from the Metropolitan Opera and the Los Angeles Opera.

CULTURAL & CITY DEVELOPMENT

HIGH-END BRAND PROJECTS

Andreas Z. Magony

In 2018, PD Classics Exclusive launched a curated line of high-quality, limited-edition products for the global market. One of its most successful creations is the “LA Opera – La Traviata” art deco table lamp, which draws inspiration from the aesthetics of opera and stage design. The piece evokes a sense of theatrical intimacy and emotional luxury, transforming any space into a stage where light, art, and desire subtly converge.

GuliAnd Co. published Cecilia Scalisi’s En la edad de las promesas in 2019, a volume that documents the early careers of Martha Argerich, Daniel Barenboim, and Bruno Gelber. This book offers an in-depth look at the formative years of these prominent musical figures. I am also the author of Hungarians and Plácido Domingo, which explores the legendary performer’s connection to Hungary and the relationship between art, business, and power.

We are a team

Marina Rebeka Andreas Z Magony Traviata
José Carreras Andreas Z. Magony concert
Daniel Barenboim Andreas Z. Magony Budapest Liverpool Convcert
Gustavo Santaolalla Andreas Z. Magony Budapest Liverpool Convcert

Human beings are deeply connected to the arts